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Our business must focus a broader audience or we will be shaved
to a smaller and smaller audience. The Jim Lee Batman sold to
a broad audience and maintained this audience through 12 issues.
What this broad appeal series does and can do is bring new
and extra audiences into the market. Joe tells Tom, Tom tells
Frank and Frank for the first time in 15 years goes to a comic
book shop to buy Batman.
What's bad? Bad is tons of spin-off titles that sell ten thousand
copies.
This only appeals to our limited inbred community of fans
that actually have 30 to 70 bucks a week to buy comics.
This group is a rapidly narrowing group.
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We must make newsworthy, well crafted product. Product that
will attract outside readers. A broad range of readers and we
must reach out to these readers.
We think the Jim Lee/Jeph Loeb Batman was a big success and
puffed out our comics community chest. But outside the community,
I saw nothing.
My own Batman reprints are a good example.
Are they advertised to the general public? The battle over
the new seps, finally turned positive, but this was an inner
industry bit of business did DC present this as a premiere product
to the general public? No, they printed 5000 copies and they
were shocked when they sold out in days and they had to print
more.
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Did the general public know of this product? Would they want
to have known? Would they buy if they knew?
If a promotion worked, how many copies at $50 per pop could
DC have sold? How many old/new customers would have come into
comic book stores to buy it and other product.
It's not me, folks. I'm immaterial, 3 near legendary books
of works on Batman, a world-wide icon namely, Batman. What's
the potential?
Marvel's Ultimates by Bryan Hitch talked about on TV and radio.
Worth talking about? Sales would increase 10 fold and those same
people will buy other product.
We need a broader audience, not narrower!
WE MUST WAKE UP!!
Sincerely and with respect,
Neal Adams
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